Tag Archives | Safeway

Retailers to the Health Care Rescue

There has been a lot of discussion of the role and responsibility of retailers in the obesity crisis. Does Walmart make unhealthy food too cheap?  Are American portions too big?  Should retailers be responsible for policing ingredients to discourage unhealthy foods? Solving America’s obesity problems are impossible responsibilities to put on retailers. We have found [...]

Read full story Comments { 1 }

Photos: In-Store Interruption Tactics

Once the retailer gets the consumer into their store, or “wins the trip,” there’s a range of strategies used to guide the shopper through the store.  Department layout, fixtures, shelves, and signs can cause shoppers to choose multiple different shopping routes.  However, both the retailer and the brand look to increase the average basket size [...]

Read full story Comments { 2 }

Photos – Clear Price Communication Strategies

The variance in retailers’ pricing communication strategies is most clearly defined in a recession.  Shoppers not only want to get the best deals, but they want to know that the retailer is being transparent. Retailers have responded by including a variety of labels on the shelf to help shoppers make the decision between SKU A [...]

Read full story Comments { 2 }

Photos and Analysis: Halloween Merchandising Displays

Seasonal merchandise, like candy and sweets for Halloween, have started to take up more and more of the major retailers’ selling space in the past few weeks.  Now, with the merchandise in place in most stores we can compare the different displays, and promotional strategies being deployed.. Knowing that this type of seasonal merchandise turns [...]

Read full story Comments { 2 }

New Formats Get Small Retailers to Market First

There are more that 23 million American people living in food deserts.  That’s 23 million people living in rural and urban towns without access to fresh, healthy, and affordable food. Efforts to bring ‘fresh’ to people living in these areas were amplified by Michelle Obama’s campaign to end childhood obesity.   Big retailers made commitments to [...]

Read full story Comments { 1 }

Photos and Analysis – In Store Kiosks

What is the appropriate balance between automation and human interaction in retail stores?  Shoppers want convenience, but are they willing to sacrifice the help of a friendly store assistant to get there?   Retailer merchandising and operations strategists must consider kiosk implementation as a potential solution.  Granted this route could require somewhat of an ethical [...]

Read full story Comments { 0 }

JCPenney Remodeled Store to Open in Dallas, TX

On September 30, 2011, JCPenney will open a newly designed store in hopes of boosting its image and drawing new consumers from the Dallas area.  The single story, 105,000 square foot store, which is close to its average store size, is an attempt to change the shopping experience by adding innovative merchandise, services, and technology. [...]

Read full story Comments { 0 }