Tag Archives | Party City

Photos – Clear Price Communication Strategies

The variance in retailers’ pricing communication strategies is most clearly defined in a recession.  Shoppers not only want to get the best deals, but they want to know that the retailer is being transparent. Retailers have responded by including a variety of labels on the shelf to help shoppers make the decision between SKU A [...]

Read full story Comments { 2 }

Photos and Analysis: Halloween Merchandising Displays

Seasonal merchandise, like candy and sweets for Halloween, have started to take up more and more of the major retailers’ selling space in the past few weeks.  Now, with the merchandise in place in most stores we can compare the different displays, and promotional strategies being deployed.. Knowing that this type of seasonal merchandise turns [...]

Read full story Comments { 2 }