Insights on Leading Retail Growth Platforms
Winning at Customer Experience is rarely a one shot effort, but as recent experience of some world class retailers tells you, it is also not about assuming you know what is most important to your shoppers. Ron Johnson had a vision for winning at JCP – improve the shopping experience faster and farther on the [...]
Measurement and skepticism surrounding JCPenney’s recent strategic shifts have been consistent in frequency, but just the opposite in opinion. The analyst community have both praised and criticized the retailer’s advancements. This week, however, Ken Hannah spoke about the company’s progress since Ron Johnson took the job in November 2011. The former Senior Vice President of [...]
The question everyone is asking: “Has the hero of Apple retail, Ron Johnson, met his match? and found it in the mirror? ” Since Johnson stepped into his new role at JCPenney a number of well-documented events took place: JCPenney failed to communicate and then restructured its over-complex three-tier pricing strategy, and instead it reverted [...]
In devising a strategy around a store’s entrance, there is no one solution that meets the needs of retailers across all channels. So, it is interesting to analyze the strategies that have become staples in the industry. A retail store’s entrance is strategically designed to set the tone for the trip. The façade entices passers-by [...]
Retailers are rolling out new shopping solutions in order to meet the two most prevalent macro-economic trends this holiday season. First, while the economy is recovering, decreasing credit shows that consumers are either saving in order to pay down debt, or simply that a lack confidence in the economy has reduced discretionary spending. Second, visits [...]
JC Penney is adding a whole new assortment of products to its stores in preparation for the 2011 holiday season. With the goal of increasing the number of impulse purchases, JC Penney has introduced a new “Wrapt” department. While the new department is only open in JCPenney’s Manhattan store today, the retailer has announced that [...]
What is the appropriate balance between automation and human interaction in retail stores? Shoppers want convenience, but are they willing to sacrifice the help of a friendly store assistant to get there? Retailer merchandising and operations strategists must consider kiosk implementation as a potential solution. Granted this route could require somewhat of an ethical [...]
On September 30, 2011, JCPenney will open a newly designed store in hopes of boosting its image and drawing new consumers from the Dallas area. The single story, 105,000 square foot store, which is close to its average store size, is an attempt to change the shopping experience by adding innovative merchandise, services, and technology. [...]
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