Insights on Leading Retail Growth Platforms
In recent years, retailers have continued to allocate a larger percentage of their budget to new media for the promotion of new product launches. IKEA’s new product line unveiling is another great example. The Swedish furniture giant unveiled their new color collection at an incredibly visual and unique floating night market on Regent’s Canal, using [...]
Store-based retailers can create a memorable, entertaining, learning experience much better than any e-commerce based retailer can. Regardless of whether the store-based retailer is a brand store, a department store, or a grocery store, making the shopping trip more of an experience than a chore is an idea that should be leveraged. How are retailers [...]
Couples go shopping together, the wife wants to browse, and the husband wants to sit. This dynamic can be seen in many large retail stores. The question becomes, how does the retailer keep both sides entertained long enough to maximize the number of impulse purchases? The more items a shopper sees, the more likely they [...]
The world will be a very different place in 2020. For retailers looking to compete in this new environment, there are some important capabilities that must be embraced. Price personalization and price communication capabilities are just two areas in which changes may occur. Price Personalization It’s all about delivering a personalized price to each consumer. [...]
When a shopper leaves a store they do so with a lasting impression about their experience. This impression, thought, or memory is one that will affect their store choice decisions in the future. How easy is my store to shop? How easy is it to find products? If my customers have questions, can they find [...]
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Whole Foods Plays with Loss Leader Promotion to Drive Traffic
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