Tag Archives | H.E.B.

HEB’s Central Market Understands the Value of Sampling

I had the opportunity to visit an HEB Central market store while attending the FMI convention in Dallas in May.  I had been in a number of their stores over the years and have always been impressed with the strength of their merchandising, the fantastic product presentation and the overall power of the format.  However, [...]

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Procter & Gamble: Two Strategies to Fight Growing Store Brand Competition

In a recession, when every dollar counts, shoppers begin making decisions about where and how to trade-down, and store brands generally thrive.  The large CPG companies today are trying to find new ways to compete. This means an increase in private label sales.  Today 20-25% of Kroger’s sales, and 17% of CVS’ sales stem from [...]

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Photos: HEB Mexico Successfully Segmenting for Upscale Consumers

HEB continues to do a tremendous job in segmenting its stores for higher income shoppers in Mexico – here are some examples.  First, the retailer continues to push its “Central Market” private label into the Mexican marketplace.  However, it does so primarily via its Organics section (which sees heavy product rotations to keep the section [...]

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Retailers Incorporate Stores-within-Stores

. Stores like Extra (Left) in Sao Paulo Brazil, and H.E.B (Below) in San Antonio, Texas are incorporating entirely new product universes, even branded stores into their layouts. The Extra store, a CBD – Pao de Azucar Group banner, has devoted a large chunk of its selling space to promote its private label brand.  The [...]

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