Tag Archives | Ethnic Retailing

Home Brands and Fresh Strategy at Kam Man Food

The availability and selection of home brands are keys for ethnic retailers to engage the diverse population in the United States. The availability of home brands reflects the understanding of a retailer to its customers’ specific culture and cuisine, therefore providing a strong emotional linkage to their customers. At Kam Man, the provision of home [...]

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Ethnic Retailing Series: Kam Man Food

RNG forecasts multiculturalism to be one of the big transformations in food retail over the next decade due to the changing demographics in North America. This time, I visited Kam Man food, one example of a leading ethnic retailer that retailers and suppliers can learn from. Kam Man Food gains market share from the ethnic [...]

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H Mart: Winning Strategies in Ethnic Retailing

Ethnic retailers are gaining share and particularly relevance in the United States as population growth becomes more dependent on immigration and as all shoppers seek fresh healthy fare. Here we explore how H Mart thrives in the changing retail environment and demographics to become the biggest ethnic chain in North America. Targeting the 5.3% Asian population [...]

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