Insights on Leading Retail Growth Platforms
Once the retailer gets the consumer into their store, or “wins the trip,” there’s a range of strategies used to guide the shopper through the store. Department layout, fixtures, shelves, and signs can cause shoppers to choose multiple different shopping routes. However, both the retailer and the brand look to increase the average basket size [...]
Multi-channel integration is not only a goal but a necessity for most retailers today. Tablets, mobile friendly websites, and smartphones are new means and mediums that are changing the game. In 2011, 35% of American adults own a smartphone, and 79% of smartphone owners have engaged in shopping related activities through their smartphone. Mobile usage [...]
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