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After launching the first drive concept in 2000, French hypermarket and supermarket chain, Auchan, announced earlier this week that they will launch a new drive concept store incorporating fresh produce. The new brand, under the code name “Multifrais,” will open this March in the Paris metro area. Auchan Attempts to Combine “Drive” and “Fresh” Auchan [...]
Auchan China has recently launched their first drive format prototype store in Suzhou, China. The official website is now open to pre-registration for a text message notification about the grand opening and a RMB25 digital coupon. First opened in France, Auchan was the pioneer in developing the stand-alone pickup format in the past decade. RNG [...]
Auchan’s in-store pickup system, the first in-store pickup system to open in France in 2000, has proven to be very effective for both the retailer and the consumer. Retailer Benefits Distribution centers, as opposed to traditional stores, allow the retailer to save money by eliminating overhead stemming from store maintenance. Consumer Benefits Benefits resulting from [...]
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