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What Consumer Companies Are Saying…Literally Mass Localization

Retailers have recently been ramping up efforts towards more localized assortments. The implementation strategy ranges from specialized CRM systems to simple customer feedback. Tractor Supply Co (03.05.2013): “So it’s constantly a challenge for the merchandising team to understand the needs of the local markets. There’s also brand preferences. Across the U.S., people have different expectations [...]

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Auchan’s Drive Adds “Fresh”

After launching the first drive concept in 2000, French hypermarket and supermarket chain, Auchan, announced earlier this week that they will launch a new drive concept store incorporating fresh produce. The new brand, under the code name “Multifrais,” will open this March in the Paris metro area. Auchan Attempts to Combine “Drive” and “Fresh” Auchan [...]

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