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JCP and Ron Johnson – Know First What Shopper Experience YOUR Shoppers Want!

Winning at Customer Experience is rarely a one shot effort, but as recent experience of some world class retailers tells you, it is also not about assuming you know what is most important to your shoppers. Ron Johnson had a vision for winning at JCP – improve the shopping experience faster and farther on the [...]

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Build A Bear Workshop – Refreshing the Experience

Build-A-Bear Workshop has updated and is rolling out its store experience platform designed for greater brand engagement and more hands on and interactive experiences. Build-A-Bear will have six of these new prototypes open by the end of 2012. The new prototype was two years in the making to merge B-A-Bear’s hands-on bear-making experience with innovative [...]

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Target’s Predictive Analytics Misfires Again!

Target Corporation’s predictive analytics misfired again!  While less intrusive that announcing a young lady’s pregnancy, this time they announces an engagement that didn’t exist with a “We heard you said Yes” headline. The “mailer was upscale and appropriate for the intended occasion if it had only been true.  However, the “Free Target Offers inside” call-out [...]

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