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What Consumer Companies Are Saying…Literally Mass Localization

Retailers have recently been ramping up efforts towards more localized assortments. The implementation strategy ranges from specialized CRM systems to simple customer feedback. Tractor Supply Co (03.05.2013): “So it’s constantly a challenge for the merchandising team to understand the needs of the local markets. There’s also brand preferences. Across the U.S., people have different expectations [...]

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Build A Bear Workshop – Refreshing the Experience

Build-A-Bear Workshop has updated and is rolling out its store experience platform designed for greater brand engagement and more hands on and interactive experiences. Build-A-Bear will have six of these new prototypes open by the end of 2012. The new prototype was two years in the making to merge B-A-Bear’s hands-on bear-making experience with innovative [...]

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Learning Price Personalization Through Fuel Rewards Programs

In the past few years the economy and fuel prices have moved in opposite directions. While the consumer’s propensity to spend on discretionary items has dwindled, their gas prices have steadily increased.  This “new norm” has opened the door for food retailers who are constantly looking to add value to their brands in the form [...]

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Big Y: Capturing Value In-Store and at Other Retailers

The Amherst, MA, Big Y store exemplifies some of the major trends RetailNet Group has been tracking recently, including tiered loyalty, personalization, and Health & Wellness. The supermarket demonstrates how introducing more complex loyalty features can lead to a higher degree of personalization and a world where shelf price only matters to the lead loyal [...]

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H Mart: Winning Strategies in Ethnic Retailing

Ethnic retailers are gaining share and particularly relevance in the United States as population growth becomes more dependent on immigration and as all shoppers seek fresh healthy fare. Here we explore how H Mart thrives in the changing retail environment and demographics to become the biggest ethnic chain in North America. Targeting the 5.3% Asian population [...]

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Target’s Predictive Analytics Misfires Again!

Target Corporation’s predictive analytics misfired again!  While less intrusive that announcing a young lady’s pregnancy, this time they announces an engagement that didn’t exist with a “We heard you said Yes” headline. The “mailer was upscale and appropriate for the intended occasion if it had only been true.  However, the “Free Target Offers inside” call-out [...]

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