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2013 GenX Moms Report from the Produce for Better Health Foundation

The Produce for Better Health Foundation (PBH) recently concluded their annual meeting and release of their annual GenX Moms tracking report, now in its 5 year of tracking. While the purpose of this report is to track success of PBH efforts to educate and support better fruit and vegetable consumption the report contains a number [...]

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5 Ways Chain Retailers are Localizing Their Stores

Localization is one of the few extremely effective ways for store-based retailers to compete with the rapidly growing e-commerce giants.   Retailers like Walgreens, ShopKo, Trader Joes, and Walmart have incorporated a range of very interesting localization strategies into their stores in an attempt to: (1) convey a commitment to local communities, (2) to appear less [...]

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Photos: In-Store Interruption Tactics

Once the retailer gets the consumer into their store, or “wins the trip,” there’s a range of strategies used to guide the shopper through the store.  Department layout, fixtures, shelves, and signs can cause shoppers to choose multiple different shopping routes.  However, both the retailer and the brand look to increase the average basket size [...]

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Procter & Gamble: Two Strategies to Fight Growing Store Brand Competition

In a recession, when every dollar counts, shoppers begin making decisions about where and how to trade-down, and store brands generally thrive.  The large CPG companies today are trying to find new ways to compete. This means an increase in private label sales.  Today 20-25% of Kroger’s sales, and 17% of CVS’ sales stem from [...]

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Rossmann, Target, and Albert Hypermarket’s Strategies to Get Shoppers to Stray From their Shopping List

Retailers around the world are incorporating different merchandising displays into their stores in an attempt to make them stop, think, then buy.  These ‘Intervention Points’ are places in the store where shoppers are distracted from their normal routines.  Some strategies RetailNet Group has noticed include: new, different, even provocative aisle end-caps, service counters, or high [...]

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In-Store Trends by RetailNet Group – Welcome!

. Primary research is the name of the game. RetailNet Group’s team of highly trained retail analysts visit markets around the globe and gain insights on developing trends among the world’s leading retailers. We hope to relay our findings from the field to you through this blog. Today, we have narrowed the In-Store Trends down [...]

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