IKEA: Unveiling a New Product Line on Regent’s Canal

In recent years, retailers have continued to allocate a larger percentage of their budget to new media for the promotion of new product launches.  IKEA’s new product line unveiling is another great example.  The Swedish furniture giant unveiled their new color collection at an incredibly visual and unique floating night market on Regent’s Canal, using Facebook to drive awareness.

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About Sean Deale

Sean is a Retail Industry analyst at RetailNet Group LLC. His focus is on tracking the leading retail growth platforms and the strategies behind them.

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