There has been a lot of discussion of the role and responsibility of retailers in the obesity crisis. Does Walmart make unhealthy food too cheap? Are American portions too big? Should retailers be responsible for policing ingredients to discourage unhealthy foods?
Solving America’s obesity problems are impossible responsibilities to put on retailers. We have found a few progressive retailers that have chosen to help to shoppers who want to improve the healthfulness of their own and their families eating, all while improving the retailer’s bottom line as these programs tend to tie into the retailers loyalty programs to keep you coming back.
Here is a review of some of the programs we found and how they work:
Whole Foods Market
Whole Foods Market is known for its consistent health & wellness image. It has a subscription based Wellness Club available in a number of stores but it also offers free tips, recipes, and information in the “Health Starts Here” section of wholefoodsmarket.com. It features a 28-Day Challenge that provides four weeks of menu planning to kick-start or to continue a healthy lifestyle.
Whole Foods - Health Starts Here
This challenge gives consumers the option to switch out recipes to tailor the program to their own or their family’s preferences. Families can plan their list weeks in advance, print the ingredients right from the webpage, download recipes, and even watch videos to aid their preparation.
Whole Foods Market - Menu Plan & Shopping List
Read the rest of the article on retailnetgroup.com to learn about Safeway and Bashas’ health & wellness programs!
Conclusions
These are just a few examples of healthy ways retailers have begun to insert themselves into their customers list. They are able to build loyalty through a free value-add to the customer, promote products easily by incorporating them into their meal plans, start conversations with their customers, and stay on trend by promoting healthy living. These are quick and easy ways that target specific customers and evoke the sentiment that the company care about the wellbeing of its consumers.
The following are a two links to international health & wellness programs not featured here:
Tesco Real Food: http://www.tescorealfood.com/healthy-eating.html
Loblaws Healthier Choices: http://healthierchoices.ca/
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