Walmart has opened the first Walmart/SAM’s Club combo store in Dallas, Texas. The multi-level store has a Walmart supercenter taking up the top floor, while the lower level takes the shape of a SAM’s Club. A RetailNet Group analyst traveled to the new Walmart format that opened on Wednesday morning. Although the SAM’s club does not open until mid-September, we could see the strategies being deployed by the retailer.
The location will create an additional 300 jobs in the north eastern Dallas area. This is very attractive to any city, knowing that unemployment rates have skyrocketed in recent months.
With the average basket at a SAM’s club being much larger than stores in other segments, Walmart would seem to face a problem with customers wanting to travel between floors. As a solution, the retail giant has provided shoppers with an escalator devoted to transporting shopping carts from the SAM’s Club to the Walmart, and vice-versa.
There is a multi-level parking garage attached to the store. Customers can drive to the top level of the parking garage where they are able to walk across a bridge into the Walmart on the second level. Once in the store they can visit a Subway Restaurant (right), take the escalator down to the SAM’s Club, then journey back up through the Walmart and pay for their items before walking back across the bridge. The SAM’s Club visitors are able to park in the lower level of the garage and therefore do not have to walk through the large supercenter.
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