Target Uses High Impulse Items to Marginally Increase Average Basket Size

Target Supercenters are taking advantage of the high shopper traffic levels by placing high impulse, low ticket items at the entrance to their store.  By placing these low cost items at the entrance to the store, Target is looking to add even just one dollar to the average basket size.  With the incredible foot traffic moving through Target Supercenters on an annual basis, 30 million per week, a dollar added to each basket would definitely make a difference to annual sales numbers.

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